Financiera Confianza
in the Peruvian
context
As regards for the social development and in the Peruvian current context, Financiera Confianza is focused on low-income population with fewer opportunities to access education. Also, it has significant weight the population who live in rural areas, and the entity directs its efforts to attract people below the country’s poverty line.
In this new year, Financiera Confianza has a monthly median per capita income of PEN 289. This means that its clients report incomes slightly over the poverty line defined in Peru in 2011 [272].
From the beginning, Financiera Confianza has paid especial attention to rural areas where there is a poor access to credits. Nowadays, 26% of its total clients are people from rural areas. This rate matches with the distribution of the national population.
As regards for the clients' living in poverty, Financera Confianza has shown its commitment to attract clients living in poor conditions and support them in order to overcome that kind of circumstances. In 2012, 46% of its clients were below the national poverty line.
Reyna Capacoila