Jessica Hernández had never left Colombia, but her image carrying a washing machine while walking uphill, has been all over the world. Her story of personal triumph, her desire to progress and her courage to develop a project, while caring for her family, have reached many corners of the globe.
Television screens, radios, newspapers, tablets or smartphones, allowed this Colombian entrepreneur of the BBVAMF inside millions of homes, capturing people’s interest despite of the constant influx of information. Hers is a story that started with washing machines, and today it takes us to the United Nations headquarters in New York. [See Event’s Photogallery]
This is how the international media recounted this story.
- The 3pm and the 9pm news broadcast by the TVE (Spanish public channel), the 2 Noticias (TVE 2 News) and Noticias 24 Horas (24-hour News Channel) have briefly reported on the ‘SDGs and the Role of Financial Inclusion: Women & Innovation’ special session hosted by the BBVAMF in the UN. With an approximate audience numbering more than 4.5 million, these programs highlighted Jessica’s hard work and how much a small loan could support entrepreneurs like her.
- EFE Agency summarized the event highlights in a video report, including subsequent statements of the speakers, as well as Jessica. “Microcredits are important in an entrepreneur’s life”, she declared.
- ‘The microcredit that started to change Jessica’s life’, was how El País (Planeta Futuro) headlined its report, narrating her story since the beginning, up to today. Step by step, the article describes her progress, and how despite of starting with very little, she is now achieving a lot. [Click here to access the article’s photogallery]
- The printed editions of ABC (Madrid, Aragon, Castille and León, Catalonia and Galicia) and Expansión (in Madrid and Catalonia), as well as El Correo Español, Diario Vasco, Diario Montañés, Norte de Castilla, Hoy Extremadura, Ideal (in Almería, Granada and Jaén), Gaceta de Salamanca y Provincias have also allotted several pages to share this story.
- Online media registered the highest impact. More than twenty of them, including web portals, published the BBVAMF-hosted session in New York, highlighting Jessica’s interview. ‘The BBVA Microfinance Foundation carries the voice of its female entrepreneurs to the United Nations’ and ‘Jessica, a Colombian woman who started renting washing machines, now speaks in the UN’: these were the most repeated headlines in these news. La Vanguardia, Finanzas, Diario Sur, Hoy, Navarra Información, Las Provincias, Corresponsables, Compromiso RSE, Innova Spain, Yahoo, Fundaciones, ABC, Heraldo, El Confidencial, Inversión & Finanzas, Europa Press, EcoDiario, MSN Noticias, Banca 15, Veo Info and Mujer Emprendedora were the outlets that reported about it.
- In the BBVA corporate website, Jessica appeared in the title page as ‘The other fearless girl’, alluding to Kristen Visbal’s sculpture in New York, which has been challenging the bull in Wall Street since March 8th, 2017. “I’m a woman, I’m an entrepreneur and I’m not afraid to start a new business and be successful”, shared Jessica in front of the cameras in the UN headquarters, captured by this article. [Click here to watch BBVA’s video report]
‘Jessica, the Colombian entrepreneur whose story swayed the UN’
- In the UN News, Jessica Hernández has been portrayed as a success story. This 28-year old woman won through life’s adversities and now sends a message to all those who are going through difficulties, “We are the ones who hinder ourselves to progress. When one wills it, one pushes through.”
- In Colombia, Jessica’s native country, El Tiempo, RCN Radio, Radio Caracol, Blu Radio, Soacha Ilustrada, La Cariñosa o Amor Stéreo also featured their fellow Colombian, and her life’s progress thanks to enterprising.
- Dominican media ((El Día, Nuevo Diario, Argentarium and Noticias Sin) compiled statements from some of the speakers, as well as the CEO of the BBVAMF, Javier M. Flores. He explained that the Foundation “serves the needs of small, low-income entrepreneurs, the majority of them like Jessica, who with their hard work and struggle, secure a better life for themselves and their communities.”
- JC Magazine and GanaMás in Perú captured Jessica’s words, “I’m not afraid to start a new business and make it successful.” The entrepreneur also alluded to the support she received from the BBVA Microfinance Foundation through Bancamía, “No other bank would take a chance on a female head of household.”
- In other countries like Venezuela (Entorno Inteligente and Al Navío) and Bolivia (El Deber), the papers outlined how microcredits have changed this entrepreneur’s life. “She is a single mother of four, who used to rent washing machines by the hour in Soacha, a neighboring town of Bogotá. There, she would carry the machines on her shoulders and go from a client’s house to another. Microcredits have helped her build a business.”
- In the US, where the session took place, Univisión, PR Newswire, Microfinance Gateway CGAP, Barchart, Markets WND, Tickertech y Voz América Noticias, all mentioned the BBVAMF’s efforts and its contribution to the United Nations 2030 Agenda (SDGs).