Actualidad

Artificial Intelligence

Chile and Colombia

Colombia's National Council for Economic and Social Policy (CONPES) published Document 4144, which defines the National Artificial Intelligence Policy.

The policy's main objective is to generate capacities for research, development, adoption and ethical and sustainable use of AI systems, in order to drive Colombia's social and economic transformation.

It contains six specific objectives: (i) strengthen governance mechanisms and the application of ethical principles; (ii) strengthen technological infrastructure; (iii) boost R&D&I in AI systems; (iv) develop capacities, digital talent, and social appropriation of AI-related knowledge3; (v) define measures that promote the identification, prevention and mitigation of risks and undesired effects related to AI systems, in order to avoid asymmetries, inequities and potential violations of rights in the country; and (vi) promote the use and adoption of AI systems in public entities, the business community and the territories.

In Chile, the National Council for Self-Regulation and Advertising Ethics published the seventh edition of the Chilean Code of Advertising Ethics, which comes into force on January 1, 2025 and whose main modifications are related, among other issues, to the use of artificial intelligence.

Specifically, the Code contemplates the following obligations regarding artificial intelligence: (i) Provide transparency by explicitly indicating its virtual origin; (ii) Comply with all applicable data protection laws and regulations. (iii) Not to use to generate false messages attributed to real persons or entities by impersonating or imitating their image, voice or any other form of representation; (iv) Not to violate the rules and principles that correspond to the copyright and intellectual property of third parties that are protected; (v) Prevent any type of bias or arbitrary discrimination, both in its content and in the segmentation of audiences; (vi) Have human supervision; (vii) Assume responsibility for advertisers and other participants in advertising communications for the use of artificial intelligence and any negative consequences resulting therefrom, as well as to address and rectify any problems.