Fondo Esperanza’s annual campaign for Chilean society to find out about the products and services offered to vulnerable entrepreneurs is an excellent opportunity for disadvantaged people who have small businesses to check how the organization can help in developing their businesses and thus contributing to improving their lives and that of their families.
The slogan for the 2016 campaign is “Get on the entrepreneurship minibus“, an invitation to disadvantaged entrepreneurs who are not part of the entity so they join the more than one hundred thousand people who currently support Fondo Esperanza between Arica and Chiloé through its 54 offices.
“When you undertake with Fondo Esperanza, you notice the effect” is another initiative of the campaign that promotes funding, training and support networks offered by the entity for entrepreneurs to become empowered as individuals and grow their small businesses.
The leading media in Chile is collaborating in the campaign. It is supported by the channel La Red and Ibero American Radio Chile (mainly Pudahuel). The media have provided space in its programming to broadcast the main campaign ad, either through radio spots, interviews and videos of Fondo Esperanza, advertisements or articles.
“Get on the entrepreneurship minibus” can be followed on the Fondo Esperanza website and on its social networks.