BBVA Microfinance Foundation’s communications efforts in the SDG era, cited as an example at the OECD

Less than half of the european population has ever heard of the SDG, and out of them, only 12% is aware of its implications, according to the European Union’s Eurobarometer. This is why this Tuesday, the OECD’s Development Communication Network (DevCom) in Paris gathered government representatives and public and private organizations to address the difficult task of engaging everybody in achieving the 17 Sustainable Development Goals of the United Nations.

This annual meeting emphasizes that communication is essential to meet the 2030 Agenda, whose utmost objective is to eradicate poverty and end all forms of inequalities. “If an institution’s efforts impacts the SDG, we have to be able to give an account of it the best possible way. In the Foundation, we are committed to using a comprehensive, clear and direct language. This is best achieved through images”, declared María Oña, Communications director for BBVAMF during her panel intervention in “Digital Innovation in Latin America and the Caribbean”.

“Unquestionably, the entrepreneurs are the protagonists of the stories we tell. With their efforts, they anonymously contribute to eradicate poverty and hunger, as well as to reduce inequalities and promoting peace”, added María Oña. She also said that they are the ones who teach the world how far one could go with very little to start with, and one of the Foundation’s objectives is to be an example of how the private sector could help make the necessary changes by incorporating the SDG in their DNA.

The BBVAMF promotes the socioeconomic development of nearly two million vulnerable people in Latin America and was the only Spanish institution present in the 2017 DevCom. Its work towards these goals has been acknowledged by the United Nations and it is also part of the SDG Fund Private Sector Advisory Group. The 2030 Agenda for Sustainable Development is a universal roadmap for governments, individuals and organizations in favor of the people, the planet and prosperity. It’s an action plan that needs everybody’s commitment to meet the 17 Goals and the 169 targets that will transform our world.