There are many ways to tell a story, but the best is one that creatively conveys a message. These were the criteria applied by the Jury in the latest OCARE Awards where the best Communication initiatives in Corporate Social Responsibility (CSR) were acknowledged, such as those that promote CSR culture and drive society to support related projects.
In this light, BBVA Microfinance Foundation’s documentary, “After The Rain”, has received the “Best CSR Video” Award for being “a clear reflection of communication trends worldwide”.
“After The Rain” recounts the experience of three families of entrepreneurs supported by the Foundation, narrated from their daughters’ point of view. Their stories share how their parents have changed their lives: from living chained to uncertainty to waking up everyday, confident of being the master of their destinies.
Paola Mora, Internal and IMF Communications for BBVAMF at the OCARE Awards ceremony
More than 70 thousand people around the world have already seen this short film which was launched in November 2022 on the occasion of the Foundation’s 15th Anniversary celebration.
“After The Rain” was directed by Hakawatifilm.