{"id":10738,"date":"2018-03-13T09:04:47","date_gmt":"2018-03-13T09:04:47","guid":{"rendered":"http:\/\/progresomicrofinanzas.org\/?p=10738\/"},"modified":"2018-03-14T11:29:21","modified_gmt":"2018-03-14T11:29:21","slug":"proteccion-al-consumidor-contexto-del-comercio-electronico","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/revistaprogreso\/proteccion-al-consumidor-contexto-del-comercio-electronico\/","title":{"rendered":"Protecci\u00f3n al consumidor en el contexto del comercio electr\u00f3nico"},"content":{"rendered":"
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Con el fin de brindar mayor claridad y seguridad jur\u00eddica a todos los participantes en el mercado del comercio electr\u00f3nico, el Poder Ejecutivo de Costa Rica ha aprobado la reforma del Reglamento a la Ley de Promoci\u00f3n de la Competencia y Defensa Efectiva del Consumidor, Decreto N\u00ba 37899-MEIC.<\/span><\/p>\n

La modificatoria a\u00f1ade un cap\u00edtulo espec\u00edfico sobre la protecci\u00f3n al consumidor en el \u00e1mbito del comercio electr\u00f3nico y se rige por el principio de equivalencia funcional que establece la igualdad de tutela entre la informaci\u00f3n y las transacciones realizadas mediante comercio electr\u00f3nico y aquellas efectuadas mediante otras formas de comercio.<\/span><\/p>\n

La norma regula una serie de obligaciones que deber\u00e1 cumplir el comerciante ligadas a la informaci\u00f3n que debe brindar al consumidor: su identidad, los bienes y servicios ofrecidos, los t\u00e9rminos y condiciones de la transacci\u00f3n, el proceso de confirmaci\u00f3n y el precio total. En \u00faltimo caso, el comerciante deber\u00e1 informar sobre todos aquellos costes adicionales que se encuentren asociados <\/span>a<\/b> la provisi\u00f3n del bien o servicio.<\/span><\/p>\n

Por otro lado, la norma califica como \u201cenga\u00f1o en la suscripci\u00f3n que incorpora una venta atada en perjuicio del consumidor\u201d, cuando el comerciante seleccione previamente cualquier prestaci\u00f3n, as\u00ed como la contrataci\u00f3n autom\u00e1tica de prestaciones sucesivas o recurrentes. Para no incurrir en dicha conducta, el comerciante deber\u00e1 requerir al consumidor su consentimiento expreso en un medio constatable para respaldar su suscripci\u00f3n.<\/span><\/p>\n

Asimismo, la norma obliga a los comerciantes a enviar a los consumidores, por v\u00eda electr\u00f3nica o por cualquier medio de comunicaci\u00f3n previamente acordado entre las partes, el comprobante \u00edntegro, preciso y duradero de la transacci\u00f3n. <\/span><\/p>\n

La norma regula tambi\u00e9n la publicidad dirigida a menores de edad y a consumidores vulnerables o desfavorecidos, se\u00f1alando que la misma no podr\u00e1 atentar contra su dignidad y bienestar.<\/span><\/p>\n

Por \u00faltimo, se establece que el consumidor podr\u00e1 elegir si desea recibir o no mensajes comerciales, debiendo abstenerse el comerciante de enviar comunicaciones por cualquier medio electr\u00f3nico cuando las mismas no han sido previamente solicitadas por los consumidores.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Con el fin de brindar mayor claridad y seguridad jur\u00eddica a todos los participantes en el mercado del comercio electr\u00f3nico, el Poder Ejecutivo de Costa Rica ha aprobado la reforma del Reglamento a la Ley de Promoci\u00f3n de la Competencia y Defensa Efectiva del Consumidor, Decreto N\u00ba 37899-MEIC. La modificatoria a\u00f1ade un cap\u00edtulo espec\u00edfico sobre […]<\/p>\n","protected":false},"author":30,"featured_media":10741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[122,121,166,2006,2889,2887,2067,1206,2888,2891,2892,2890,795],"class_list":["post-10738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-proteccion-al-consumidor","tag-proteccion-de-datos","tag-publicidad","tag-bienes","tag-comerciante","tag-comercio-electronico","tag-consumidor","tag-costa-rica-2","tag-e-commerce","tag-equivalencia-funcional","tag-medio-de-pago","tag-precio","tag-servicios","numero-14m","seccion-legislacion-normas-publicadas-microfinanzas","pais-costa-rica"],"acf":[],"yoast_head":"\nProtecci\u00f3n al consumidor en el contexto del comercio electr\u00f3nico<\/title>\n<meta name=\"description\" content=\"Con el fin de brindar mayor claridad y seguridad 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