When we interact in social media, we are generating our own personal brand. This is similar in the formal financial system: people generate their own financial brand. As clients build up experience in the system, they define their own financial attributes.
Clients who operate only in the informal financial system add uncertainty, because their risk and their potential performance cannot be assessed.
Banked clients, on the other hand, are more valuable as financial actors.
Entrepreneurs’ experience within the financial system has a value. Every time they interact with it, we quantify this along these dimensions: