{"id":5816,"date":"2015-11-25T11:09:48","date_gmt":"2015-11-25T09:09:48","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/"},"modified":"2017-05-11T14:37:46","modified_gmt":"2017-05-11T14:37:46","slug":"eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/","title":{"rendered":"Financiera Confianza is chosen as the Most Innovative Bank for its promotion of formal savings in rural areas of the country"},"content":{"rendered":"<ul>\n<li>The award recognizes the bank\u2019s role in bringing financial literacy training and the promotion of savings to 7,000 people in rural areas of Apur\u00edmac and Cusco.<\/li>\n<li>In addition, 1,660 people who received training as part of the program went on to open a savings account with Confianza, of whom 81% were women.<\/li>\n<\/ul>\n<p>Financiera Confianza has received the award for the Most Innovative Financial Institution in Peru in 2015, thanks to its \u201cAhorro para Todos\u201d (Savings for all) product, which takes financial literacy and promotion of formal savings to low-income families in various rural areas around the country.<\/p>\n<p>With this distinction the organizers of this important award have highlighted the bank&#8217;s work during the last year and a half in running \u201cAhorro para Todos\u201d (Savings for all), the only private initiative to promote formal savings in rural areas, which has brought financial literacy training to 7,000 people in rural areas of Apur\u00edmac and Cusco. It has also encouraged 1,660 of these people to open a savings account with Confianza, 81% of whom are women.<\/p>\n<p>The methodology of this program is innovative, as it is based on the prior knowledge of the target customers in order to understand their living situation, customs and language. It is only after this study that the training strategies were designed for the workshops, which are also taught in Quechua in order to be able to connect more effectively with the customers.<\/p>\n<p>PREMIC 2015, the 10th edition of this prize in Peru, is organized by Citibank Peru and the Aprenda Microfinance Institute in association with the Association of Microfinance Institutions in Peru (ASOMIF), the Peruvian Federation of Savings and Loan Banks (FEPCMAC), the Consortium of Private Organizations for the Promotion and Development of Micro and Small Enterprises (COPEME) and the Peruvian National Federation of Savings and Loan Cooperatives (FENACREP).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The award recognizes the bank\u2019s role in bringing financial literacy training and the promotion of savings to 7,000 people in rural areas of Apur\u00edmac and&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\" title=\"Read Financiera Confianza is chosen as the Most Innovative Bank for its promotion of formal savings in rural areas of the country\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":13,"featured_media":5336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[766,1447],"tags":[442,1189,888,382,1042],"class_list":["post-5816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-premios-en","tag-ahorro-para-todos","tag-ahorro-para-todos-en","tag-innovacion-en","tag-premic","tag-premic-en","paises-peru"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financiera Confianza is chosen as the Most Innovative Bank for its promotion of formal savings in rural areas of the country - Fundaci\u00f3n Microfinanzas BBVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financiera Confianza is chosen as the Most Innovative Bank for its promotion of formal savings in rural areas of the country - Fundaci\u00f3n Microfinanzas BBVA\" \/>\n<meta property=\"og:description\" content=\"The award recognizes the bank\u2019s role in bringing financial literacy training and the promotion of savings to 7,000 people in rural areas of Apur\u00edmac and... Read more &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n Microfinanzas BBVA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fundacionmicrofinanzasbbva\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-25T09:09:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-11T14:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2015\/11\/fc-premic-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karessa Ramos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FMBBVA\" \/>\n<meta name=\"twitter:site\" content=\"@FMBBVA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karessa Ramos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\"},\"author\":{\"name\":\"Karessa Ramos\",\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/#\/schema\/person\/dcc08d9d413af1c947cd093804347ac6\"},\"headline\":\"Financiera Confianza is chosen as the Most Innovative Bank for its promotion of formal savings in rural areas of the country\",\"datePublished\":\"2015-11-25T09:09:48+00:00\",\"dateModified\":\"2017-05-11T14:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2015\/11\/fc-premic-2015.jpg\",\"keywords\":[\"\u201cAhorro para Todos\u201d\",\"\u201cAhorro para Todos\u201d\",\"Innovation\",\"PREMIC\",\"PREMIC\"],\"articleSection\":[\"Awards\",\"Premios\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\",\"url\":\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/eligen-a-financiera-confianza-como-la-entidad-financiera-mas-innovadora-por-promocionar-el-ahorro-formal-en-zonas-rurales-del-pais\/\",\"name\":\"Financiera Confianza is chosen as the Most Innovative Bank for its promotion of formal savings in rural areas of the country - 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