{"id":27948,"date":"2019-10-28T16:37:43","date_gmt":"2019-10-28T15:37:43","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/doble-premio-la-estrategia-formacion-la-fundacion-microfinanzas-bbva-basada-juego\/"},"modified":"2019-11-25T11:53:48","modified_gmt":"2019-11-25T10:53:48","slug":"doble-premio-la-estrategia-formacion-la-fundacion-microfinanzas-bbva-basada-juego","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/doble-premio-la-estrategia-formacion-la-fundacion-microfinanzas-bbva-basada-juego\/","title":{"rendered":"Double award for BBVA Microfinance Foundation\u2019s training strategy, based on \u201cgamification\u201d"},"content":{"rendered":"

\u201cH\u00e9roes\u201d, a game that the BBVA Microfinance Foundation developed to train its employees, has been recognized as an outstanding project in Latin America, at the Cegos Awards for Best Practices in HR, with Equipos&Talento. The initiative has been awarded\u00a0\u201cfor its capacity to relay key messages to microfinance officers, regardless of their location, as well as its ability to improve services towards entrepreneurs.\u201d<\/strong> It has also been given the Professional\u2019s Choice Award, after having garnered the most number of votes online. Since its launch at the beginning of the year<\/a>, more than 3,260 people out of the 8,100 employees of the BBVAMF Group have already played \u201cH\u00e9roes\u201d, giving it a satisfaction rate of 4.8 over 5.<\/strong><\/p>\n

\u201c\u2019H\u00e9roes\u2019 was developed to build microfinance officers’ skills to better serve the entrepreneurs they accompany. These entrepreneurs live under vulnerable conditions and exert a lot of effort to provide for their families, facing many obstacles on a daily basis. The game also honors another type of hero: the microfinance officers themselves, who visit clients and support them, reaching places where nobody else goes. They are the most common users of the game\u201d, shared Fabi\u00e1n Goldberg, head of the Microfinance Campus and Culture of BBVAMF, during the awarding ceremony.<\/p>\n

The game allows the player to have a first-hand experience of the officers\u2019 day to day life, and a glimpse of the entrepreneurs\u2019 daily struggles. Users have described it as \u201cinnovative and user-friendly in transmitting knowledge\u201d, as well as \u201cfun\u201d, \u201cdynamic\u201d, \u201crealistic\u201d and \u201csimple\u201d, and one that gives \u201cuseful tools for a good analysis, and better counselling to clients.\u201d<\/strong><\/p>\n