{"id":27231,"date":"2019-09-27T14:25:22","date_gmt":"2019-09-27T12:25:22","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/las-mujeres-emprenden-con-un-aspecto-social-muy-fuerte-maria-jose-jorda-directora-de-digital-experiencia-del-cliente\/"},"modified":"2019-12-04T12:28:17","modified_gmt":"2019-12-04T11:28:17","slug":"las-mujeres-emprenden-con-un-aspecto-social-muy-fuerte-maria-jose-jorda-directora-de-digital-experiencia-del-cliente","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/las-mujeres-emprenden-con-un-aspecto-social-muy-fuerte-maria-jose-jorda-directora-de-digital-experiencia-del-cliente\/","title":{"rendered":"\u201cPassion: a quality shared by women entrepreneurs,\u201d Mar\u00eda Jos\u00e9 Jord\u00e1, head of Digital & Customer Experience"},"content":{"rendered":"

Academy for Women Entrepreneurs (AWE)<\/a>\u00a0is a United States government program that runs in 26 countries. It seeks to train women entrepreneurs in order to achieve global growth based on sustainable businesses. Spain is one of the countries where this program operates and the US Embassy invited BBVAMF\u2019s head of Digital & Customer Experience, Mar\u00eda Jos\u00e9 Jord\u00e1, to lead a workshop for women entrepreneurs in the Canary Islands to improve their businesses. We talked to her about this experience.<\/em><\/p>\n

You recently led a workshop on Innovation & Design Thinking, in collaboration with the Academy of Women Entrepreneurs. How would you apply the Design Thinking methodology in a business?<\/strong><\/p>\n

Design Thinking, in a nutshell, says \u201cListen to your client\u201d. Until now, businesses have always been set up on the basis of \u201cHow do I make a profit out of a business? I\u2019ll come up with some kind of solution, and I\u2019ll sell it to the clients using marketing techniques or something similar\u201d. Design Thinking says \u201cTurn it around, start with the customers. Get to know them. What do they need? Where do they come from? What are they interested in or worried about?\u201d If you are capable of meeting those needs with a solution, business appears.<\/p>\n

Regarding our female entrepreneurs from Latin America: do you think they can apply this methodology to their businesses? Do you think it will be viable?<\/strong><\/p>\n

The women entrepreneurs we serve can apply Design Thinking. With just a few simple steps, they can better identify who their existing and future customers are, conduct some research (know them better and understand their reality, before, during and after interacting with them). And once they have done that, they will be able to propose solutions so that their business could respond more adequately to the customer\u2019s reality. This is something Jessica knew how to do very well.<\/a> If people don\u2019t have washing machines, there is not much water and the neighbors don’t have the time to go and wash their clothes, the solution is to take the washing machines to where they are. If our entrepreneurs learn these simple methodologies, they will get at innovative solutions that would distinguish them from the rest and that means their businesses will prosper.<\/p>\n

Among all of the female entrepreneurs I’ve met, I believe, share an unwavering passion for what they’re doing and what they want to achieve”<\/p><\/blockquote>\n

What do the women entrepreneurs who attended the workshop have in common with those we serve in Latin America<\/a>?<\/strong><\/p>\n

All the women entrepreneurs I have met, I believe, share an unwavering passion for what they are doing and what they want to achieve. What’s more, many of them are solo entrepreneurs. In fact, one of them confessed that she has three email addresses, even if she’s the only one working in her company! That was a funny anecdote. But on the other hand, they don’t have access to networking, something which has traditionally been associated with men.<\/p>\n

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Comienza la sesi\u00f3n inaugural de la #AWE<\/a>, con una conferencia de @mariajosejorda<\/a>, de la Fundaci\u00f3n Microfinanzas @BBVA_espana<\/a>. Nos conocemos y empezamos a andar juntas con este proyecto de @be_heroikka<\/a> y @USembassyMadrid<\/a>, financiado por @StateDept<\/a>. pic.twitter.com\/0lc7CO1Gru<\/a><\/p>\n

\u2014 Casa \u00c1frica (@Casaafrica) September 20, 2019<\/a><\/p><\/blockquote>\n