{"id":23777,"date":"2019-01-24T10:30:45","date_gmt":"2019-01-24T09:30:45","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/llega-heroes-una-experiencia-interactiva-ensena-la-labor-social-las-microfinanzas\/"},"modified":"2019-04-04T18:35:22","modified_gmt":"2019-04-04T16:35:22","slug":"llega-heroes-una-experiencia-interactiva-ensena-la-labor-social-las-microfinanzas","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/llega-heroes-una-experiencia-interactiva-ensena-la-labor-social-las-microfinanzas\/","title":{"rendered":"“Heroes”, an interactive experience that shows the social work of microfinance"},"content":{"rendered":"

Every day, over 4,000 BBVA Microfinance Foundation Group (BBVAMF) employees visit low-income entrepreneurs\u2019 home-based enterprises to offer advice and help them get on. A reality that is simulated in \u201cHeroes\u201d, an interactive training experience for those joining the Group and at the same time reinforces the social purpose of the Foundation, which serves more than two million people across five countries in Latin America.<\/strong><\/p>\n

The program is gaming-based, a technique that uses gaming to make learning more attractive, while increasing its efficiency. According to Gartner technology consultants, 70% of the organizations in the Forbes Global 2000 already use this trend in some of their processes.<\/strong> The report also forecasts that over the next few years, 50% of the innovation-related processes in companies will include game-based learning.<\/p>\n

This is why the Foundation is investing in this technique as part of its commitment to social innovation<\/a> to reach more people: to serve them better and more efficiently. \u201cHeroes\u201d is its second game-based training project, after \u201cSim\u00f3n\u2019\u201d, an app that teaches how to improve team management skills<\/a> and was chosen as one of the most innovative social initiatives of its day by CAF Development Bank of Latin America.<\/p>\n

\u201cAfter our experience with ‘Sim\u00f3n’, we have once again opted for this method, but with a more complex, more ambitious project: we went to Colombia to film a female entrepreneur whom we serve, whose business is home-based, in order to make the experience as real as possible\u201d<\/strong>, explains Fabi\u00e1n Goldberg, who is in charge of training at the BBVA Microfinance Foundation.<\/p>\n

We want the people who join the Group to feel and experience what we do and for them to experience our clients\u2019 daily lives\u201d<\/p><\/blockquote>\n

\u201cWe want the people who join the Group to feel and experience what we do and for them to experience our clients\u2019 daily lives. All of that, but in a shorter period, in an innovative way, and without leaving a screen,\u201d he says. Every year, around 1,700 people join the BBVA Microfinance Foundation Group, made up of six microfinance institutions and currently employs over 8,000 people.<\/strong><\/p>\n