{"id":18654,"date":"2018-04-20T15:01:33","date_gmt":"2018-04-20T13:01:33","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/"},"modified":"2019-12-04T13:13:09","modified_gmt":"2019-12-04T12:13:09","slug":"tecnologia-agente-potenciador-del-emprendimiento","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/","title":{"rendered":"Technology in enterprising and for entrepreneurship"},"content":{"rendered":"<p><strong>Globalization<\/strong>, together with <strong>technological progress<\/strong>, has shortened distances, reduced cultural gaps and also improved economies and trading. Entrepreneurs have made the most of easy access to new <strong>digital tools<\/strong> to reinforce their businesses and reach new clients, who go from being local, to national and often even international.<\/p>\n<p>The arrival of <strong>ICTs<\/strong> (Information and Communication technologies) has also made it possible for stores to go online and for salespeople to become manufacturers, administrators and publicists of their own brands. A store or an office can consist of a mobile phone, making it possible to serve clients from anywhere in the world. Communication has become efficient, thanks to platforms such as Facebook, Twitter, WhatsApp and online sales webpages. Technology and entrepreneurship go hand in hand to help entrepreneurs develop innovative, creative processes so that they can improve, reduce their costs and optimize resources.<\/p>\n<p>We are celebrating <strong>World Creativity &amp; Innovation Day<\/strong>, and we wanted to share the story of Jimena Sandoval, entrepreneur of <a href=\"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/entidades\/fondo-esperanza-spa\/\">Fondo Esperanza<\/a>, BBVA Microfinance Foundation\u2019s Chilean institution. \u00a0She sets an example for her peers: her successful business and the creativity with which she handles it have enabled her to establish her brand, which she hopes to patent in the future.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-18654 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"gallery[pp_gal]\" href='https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/img-20180419-wa0004-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0004-1024x578.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-18266\" srcset=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0004-1024x578.jpg 1024w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0004-180x102.jpg 180w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0004-768x433.jpg 768w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0004.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-18266'>\n\t\t\t\tJimena, delivering products for sale\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"gallery[pp_gal]\" href='https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/img-20180419-wa0005-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0005-1024x574.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-18268\" srcset=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0005-1024x574.jpg 1024w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0005-180x101.jpg 180w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0005-768x430.jpg 768w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0005.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-18268'>\n\t\t\t\t&#8216;Jime Belleza&#8217; products for sale\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a rel=\"gallery[pp_gal]\" href='https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/img-20180419-wa0002-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0002-1024x584.jpg\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-18264\" srcset=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0002-1024x584.jpg 1024w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0002-180x103.jpg 180w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0002-768x438.jpg 768w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/04\/IMG-20180419-WA0002.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-18264'>\n\t\t\t\tJime is an entrepreneur and has a degree in Business Administration\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Jimena has a degree in business administration, but above all she is an entrepreneur.\u00a0 She resells market brand beauty products. She started selling door to door in her neighborhood, and over time she saw that her business had significant possibilities for growth.\u00a0 \u201cIn personal sales you need a lot of time to visit people and tell them about your products. Since people more or less know the products I offer, I decided to optimize my time and maximize my earnings, so now I have an <strong>online store<\/strong>, called <strong><em>\u2018Jime Belleza\u2019<\/em><\/strong>\u201d, she explains.<\/p>\n<p>As to her personal life, she shares that she has been living with her partner for seven years, and they do not have children. Despite her qualifications, she decided to go down the route of working for herself, because she wanted to be her own boss. \u201cI felt the need to be independent, to make the people close to me see that you can live from sales, which is my great passion. Thanks to my business, I feel that I am an asset to the household, because I can help cover the costs. I don\u2019t depend on anyone, I feel confident, I am a reference for other saleswomen and I have learned a great deal. Now I can achieve the goals I set\u201d, she says.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18830 size-full\" src=\"http:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/05\/Postal-Jimena-ing.jpg\" alt=\"\" width=\"3898\" height=\"2180\" srcset=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/05\/Postal-Jimena-ing.jpg 3898w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/05\/Postal-Jimena-ing-180x101.jpg 180w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/05\/Postal-Jimena-ing-768x430.jpg 768w, https:\/\/www.fundacionmicrofinanzasbbva.org\/wp-content\/uploads\/2018\/05\/Postal-Jimena-ing-1024x573.jpg 1024w\" sizes=\"auto, (max-width: 3898px) 100vw, 3898px\" \/>\n<p>&nbsp;<\/p>\n<p>The opportunity to <strong>cut her costs<\/strong> and <strong>reach customers<\/strong> further motivated this Chilean entrepreneur to do some research and find out about <a href=\"https:\/\/www.zoco.cl\/\">https:\/\/www.zoco.cl\/<\/a>, a platform that helps entrepreneurs to improve management and administration of their businesses, posting what they offer online. This allowed her to position herself with an online sales catalog. \u201cWith this tool, I can post my products easily and add automatic messages in case a sale comes through and I\u2019m not online. The steps are very straightforward, and the page tells you everything you need to do so you don\u2019t get confused\u201d, she continues.<\/p>\n<p>Jimena tells us that technology has completely changed her enterprise. \u201cIt\u2019s an important part of my business. Since what I do is sales, I have to use everything available to get myself out there and reach new customers. In the tool that I use, there are trained professionals who provide support whenever I need it, notifying me when I don\u2019t have much stock left. It adapts to each business and I recommend it wholeheartedly. In the future I hope to formalize my business and become a leader. I want to patent my online store and also my logo\u201d, she ends.<\/p>\n<p>Just like Jimena, many other entrepreneurs can access these options, most of them are for free, so they can take their businesses to the next level. The key lies in research, observation and acquiring new skills that can help you be more efficient and improve the experience in delivering a product or service.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: right;\">Carla Grand\u00f3n, Communications &#8211; Fondo Esperanza<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Globalization, together with technological progress, has shortened distances, reduced cultural gaps and also improved economies and trading. Entrepreneurs have made the most of easy access&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/\" title=\"Read Technology in enterprising and for entrepreneurship\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":13,"featured_media":18262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1443],"tags":[2274,2275,2280,2276,2284,1958,1704,796,1962,2277,2282,2283,1792,888,890,1749,2278,2279,840,3403,2281],"class_list":["post-18654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life_stories","tag-comercio-electronico-en","tag-creatividad-en","tag-creativity","tag-dia-mundial-de-la-creatividad-e-innovacion-en","tag-e-commerce","tag-emprendedora-en","tag-emprendimiento-en","tag-entrepreneurship","tag-female-entrepreneur","tag-globalizacion-en","tag-globalization","tag-icts","tag-innovacion-en-2","tag-innovacion-en","tag-tecnologia-en","tag-tecnologia-en-2","tag-tics-en","tag-venta-online-en","tag-woman","tag-womens-stories","tag-world-creativity-innovation-day","paises-chile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tecnolog\u00eda como agente potenciador del emprendimiento<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/tecnologia-agente-potenciador-del-emprendimiento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnolog\u00eda como agente potenciador del emprendimiento\" \/>\n<meta property=\"og:description\" content=\"Globalization, together with technological progress, has shortened distances, reduced cultural gaps and also improved economies and trading. Entrepreneurs have made the most of easy access... 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