{"id":17594,"date":"2018-03-16T10:24:40","date_gmt":"2018-03-16T09:24:40","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/la-mujer-rural-protagonista-del-mayor-evento-del-mundo-empoderamiento-e-igualdad-genero\/"},"modified":"2018-03-28T14:10:28","modified_gmt":"2018-03-28T12:10:28","slug":"rural-women-central-theme-of-the-biggest-global-event-on-womens-empowerment-and-gender-equality","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/rural-women-central-theme-of-the-biggest-global-event-on-womens-empowerment-and-gender-equality\/","title":{"rendered":"Rural women, central theme of the biggest global event on women\u2019s empowerment and gender equality"},"content":{"rendered":"

\u201cGender parity is the greatest human rights\u2019 challenge of our time\u201d<\/strong>, declared Ant\u00f3nio Guterres, Secretary General of the United Nations, during the inauguration of the 62nd Commission on the Status of Women (CSW62)<\/strong><\/a>, celebrated each year in New York. It gathers the leading voices in women empowerment advocacy from different sectors, all over the world. Among them, Laura Fern\u00e1ndez Lord joined the event as the representative of the BBVA Microfinance Foundation (BBVAMF)<\/a>. In one of her interventions, she confirmed that, \u201c1 in every 3 female entrepreneurs served by the Foundation in Latin America live in rural areas and 4 out of 5 are vulnerable.\u201d<\/strong><\/p>\n

This year, rural women and girls are the central theme of the CSW62, with a special focus on the opportunities offered by new technologies to achieve the ultimate goal of the United Nations 2030 Agenda: leaving no one behind. \u201cWomen in rural areas need innovative technology and connectivity. They need access to credit, among others\u201d,<\/strong> assured Phumzile Mlambo-Ngcuka, Executive Director for UN Women, during the event\u2019s opening.<\/p>\n

\"Directora

UN Women Executive Director, Phumzile Mlambo-Ngcuka,\u00a0at the CSW62<\/p><\/div>\n

According to a report by the United Nations Foundation<\/a>, the financial sector\u2019s role in contributing to gender equality is key because through digital inclusion, it can break down barriers imposed to women when accessing the financial system. These barriers include the lack of products customized to fit women\u2019s needs, difficulty to access the few adequate products that do exist and the social norms that hinder female economic participation.<\/p>\n

\u201cTo reach them, we design specific financial products and services that meet their needs like Agromujer<\/em> in Dominican Republic<\/a>, which includes mentoring and financial education\u201d,<\/strong> added the BBVAMF representative.<\/p>\n

\"Marcela

Marcela Aedo, a Chilean female entrepreneur of the BBVAMF<\/p><\/div>\n

One priority is to apply innovation to reach more people, and serve them better. \u201cFor our microfinance officers, it could take hours to reach a rural client. They travel with a tablet or a mobile phone so they could perform transactions during their visits to clients\u2019 home-enterprises.<\/strong> This allows the clients to be familiarized with technology and in time, to close the digital divide\u201d, concluded Laura Fern\u00e1ndez Lord.<\/p>\n

More than half of the 2 million clients served by the Foundation are women; women who, hailing from 5 different Latin-American countries, decide to undertake a business so they could progress. Their assets, sales and loans are about 20 to 30% less than those of their male counterparts, but they prosper more rapidly: they represent 80% of the BBVAMF\u2019s entrepreneurs who have abandoned poverty since 2015.<\/strong> These women greatly demonstrate how with very little resources to start with, one can achieve progress.<\/p>\n

\"La

Laura Fern\u00e1ndez Lord, during one of ther presentations at the CSW62<\/p><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cGender parity is the greatest human rights\u2019 challenge of our time\u201d, declared Ant\u00f3nio Guterres, Secretary General of the United Nations, during the inauguration of the… Read more 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