{"id":13825,"date":"2017-11-21T17:24:34","date_gmt":"2017-11-21T16:24:34","guid":{"rendered":"http:\/\/www.fundacionmicrofinanzasbbva.org\/en\/la-fundacion-microfinanzas-bbva-ejemplo-ante-la-ocde-labor-comunicacion-la-los-ods\/"},"modified":"2017-12-11T17:19:33","modified_gmt":"2017-12-11T16:19:33","slug":"la-fundacion-microfinanzas-bbva-ejemplo-ante-la-ocde-labor-comunicacion-la-los-ods","status":"publish","type":"post","link":"https:\/\/www.fundacionmicrofinanzasbbva.org\/en\/la-fundacion-microfinanzas-bbva-ejemplo-ante-la-ocde-labor-comunicacion-la-los-ods\/","title":{"rendered":"BBVA Microfinance Foundation\u2019s communications efforts in the SDG era, cited as an example at the OECD"},"content":{"rendered":"

Less than half of the european population has ever heard of the SDG<\/strong>, and out of them, only 12% is aware of its implications, according to the European Union\u2019s Eurobarometer<\/a>. This is why this Tuesday, the OECD\u2019s Development Communication Network (DevCom) in Paris gathered government representatives and public and private organizations to address the difficult task of engaging everybody in achieving the 17 Sustainable Development Goals of the United Nations.<\/strong><\/p>\n

This annual meeting emphasizes that communication is essential\u00a0to meet the 2030 Agenda<\/a>, whose utmost objective is to eradicate poverty and end all forms of inequalities. \u201cIf an institution\u2019s efforts impacts the SDG, we have to be able to give an account of it the best possible way.<\/strong> In the Foundation, we are committed to using a comprehensive, clear and direct language. This is best achieved through images\u201d, declared Mar\u00eda O\u00f1a, Communications director for BBVAMF during her panel intervention in \u201cDigital Innovation in Latin America and the Caribbean\u201d.<\/p>\n\n\t\t