The aim is to support entrepreneurs in sustainably generating a flow of net income by building up a long-term relationship and prioritizing their welfare and development, showing how the financial channel plays an important role both in the growth of the economy and in improving the living conditions of its citizens, at all levels of society.
The key is to identify people’s potential manifested through tangible and intangible attributes such as creativity, commitment, willingness to pay, perseverance, empowerment, sense of responsibility, etc, that are acknowledged and valued.
At the heart of the model lies individual understanding of the client, their environment and the reality of their home/enterprise. In each case, the clients’ profiles and the nature of their vulnerability are taken into account.
Through this model, the BBVAMF has enabled more than 5 million people without access to the conventional financial system and whose development opportunities were hindered, to engage in productive activities and improve their standards of living as well as that of their families in a sustainable way.